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A Members-Only Club Wants to Be the Soho House for Snow Bunnies

(Bloomberg Businessweek) — Walk into the lobby of Breck Haus, a seven-month-old hotel and membership club in Breckenridge, Colo., and it can feel at first like a nature lover’s Soho House.

But instead of fashion-conscious creative types, fresh-eyed, fit thirtysomethings and fortysomethings dressed head-to-toe in Gore-Tex sip craft beers by the fireplace, with Aussie shepherds curled at their feet. The velvet midcentury modern couches and benches made from fur-covered lift seats are filled with just as many locals as out-of-towners.

When I went in February, its first month of operation, the crowd included plenty of skiers heading out to score first tracks. By early September, it had shifted to remote workers hunkered down at Unravel, a buzzy coffee shop anchored by a Bellwether zero-emissions roaster. The weekly events calendar, naturally Covid-19-safe, touted complimentary guided hikes up Grays Peak and free workshops on compass reading, not airy artist talks and gut-thumping

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