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Indian Startups Band Up Against Google Dominance, Want To Build National Alternative To Play Store

KEY POINTS

  • Google Play will collect a 30% commission on in-app purchases from 2021
  • Indian startup founders called these charges “unfeasible”
  • Google’s Android holds a 95.8% market share in India

More than 150 top Indian startups and businesses, some of them big names, have banded together to challenge Google’s monopoly over the Android app ecosystem in India  and build an app store that the country can call its own, TechCrunch reported.

The move by Indian businesses to to build a national altenative to Google Play was prompted by Google’s recent annoucement to force app developers on its store to use its payments system, which takes a 30% cut on transactions including in-app purchases. Reports said founders of leading startups like Paytm, a payments app simiar to Google Pay and is India’s most valuable startup; MakeMyTrip and PolicyBazaar discussed Google’s policy and the concerns on dependence on Google on a call.

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13 startups at Target: Casper, Harry’s, and Gravity

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startups at target



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Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott. Direct-to-consumer selling hasn’t replaced brick-and-mortar stores; rather, it has helped redefine how to create brand experiences and nurture loyal customer followings. 

In a similar fashion, many online startups eventually find their way into popular retail stores that you’ve been shopping at for years, whether for a limited run or a long-term residency — Leesa mattresses and Burrow at West Elm, or MVMT watches and Lively lingerie at Nordstrom, for example. It’s just another way for these startups to get their products in front of more eyes, plus it’s undeniably convenient to shop all your favorites at one site and enjoy free

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