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Bed Bath & Beyond: Stock Price Tied To Order Fulfillment Process (NASDAQ:BBBY)

Thesis

Bed Bath & Beyond (BBBY) is betting on its proactive management of digital delivery services to improve the ROI. In this article, I hope to underscore the growth aspect of the order fulfillment process by the company’s management indicative of a strong future revenue outlook and a lower risk for investors.

In the Q2 2020 filings, BBBY announced that it had grown its digital channels by 89%. This move was in line with the desire to drive strategic growth plans that would see the company prioritize spending on essential capital expenditures. The stock is currently 66.85% off the 5-year high when it stood at $57.66 on October 2015.

Bed Bath & Beyond could see higher customer growth as well as an increase in new customers especially as it seeks to revamp its Buy-Online-Pick-Up-In-Store (BOPIS) and contactless Curbside Pickup services. The ease provided by these two new digital services saw

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