Apple has quietly removed the “Beats by Dre” webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.
As noted by Apple Terminal, the landing page for Beats products can no longer be found on Apple’s website. The Wayback Machine has a snapshot of the page in its original form from October 2, while the most recent snapshot from October 9 shows the page as down, suggesting Apple removed it sometime between these two dates.
Over the last couple of weeks, MacRumors has independently observed a gradual removal of all links to Beats’ support website from Apple’s own support pages. Apple also quietly retired its Beats Updater utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.
Apple still sells Beats-branded products on the headphones and speakers section of its