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Forget Black Friday. Bed, Bath & Beyond says the holiday deals start now.
For shoppers, whose lives have largely revolved around their homes during the COVID-19 pandemic, the retailer intends to offer tips, discounts, and special loyalty perks to woo shoppers.
“With home being the epicenter of all of our lives throughout the pandemic … gifts for (shoppers’) homes are some of the things on the top of the shopping list this year,’’ says Cindy Davis, Bed Bath & Beyond’s chief brand officer.
Starting Oct. 4, through Oct. 31 customers who join the Beyond+ loyalty program will get a bonus card whose $29 value matches the membership fee. The program gives members a 20% discount whenever they make a purchase, as well as early looks at holiday deals and free standard shipping.
All shoppers who spend $75 from Wednesday through Saturday will get $25 in My Funds Rewards that they can use any time in a 30-day period to purchase linen, kitchen accessories and other products.
Bed Bath & Beyond is closing 200 stores over the next two years. (Photo: Kelly Tyko, USA TODAY)
And shoppers who purchase $200 worth of merchandise online on Oct. 13 and 14 will earn $50 in My Funds Rewards.
The surge in online shopping as people stayed close to home during the global health crisis has apparently led to “some uncertainty and concern about not getting their items in time for the holidays’’ Davis says of some shoppers. So Bed Bath & Beyond is highlighting its options to buy online, then pick up in store, or the ability to pick up online orders curbside – services it launched for the first time during the pandemic.
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“We expect it’s going to be very popular this year,’’ she says noting that those two options already make up 15% of their digital sales.
Additionally, same day delivery which was launched just last week, will be available for an additional $4.99 fee if you spend $39 on purchases.
Deals and more deals
For three days a week, starting Oct. 16 through Dec. 23, there will be deals on holiday gifts. Daily flash sales will launch Nov. 2 and continue through Christmas Eve.
And Black Friday and Cyber Monday sales will not be single-day events but instead stretch out over several days.
And for those who may typically travel but in this unusual year plan to stay put, Bed Bath & Beyond’s online interior design service Decorist will offer tips and hacks on the retailer’s social media channels, guiding those who are decorating their homes or perhaps preparing their first Thanksgiving dinner.
“A lot are going to be doing their own holiday celebrations for their very first time,” she says. “We’re hearing that from a lot of customers.”
Follow Charisse Jones on Twitter @charissejones
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