Costume store Spirit Halloween spooked by Home Depot’s skeleton: Trending

Loser

The headlines write themselves—Goodbye, Ruby Tuesday—except that the dining chain’s bankruptcy filing this week does not mean it will completely vanish. It does not plan to reopen 185 of the stores shut down during the pandemic, but the chain still has 236 outlets open, which it does not plan to close, according to NPR.

Popular

The Lincoln Project scored again with Ad Age readers, who made this post about its anti-Trump COVID ad, called “Hospital,” our most popular post of the week. Readers also can’t get enough of the Ocean Spray/TikTok/Fleetwood Mac phenomenon. Last week’s Trending column—which led with it—drew plenty of eyeballs as did this post about how the juice brand seized on the publicity. Also drawing interest was a post about Peleton’s latest ad, which leaves the infamous Peloton Wife in the rearview mirror.

Cole Haan slacks off

In another odd-couple pairing, Slack, the workplace communication tool made even more indispensable by the pandemic, is partnering with fashion brand Cole Haan on a limited-edition shoe. The kicks boast Slack’s trademark logo and colorway. The collab is just the latest partnership between unlikely brands hoping to boost both awareness and sales. But it’s not always a slam dunk—brands need to take the time to get it right, even from the early contract stage.

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