Dollar General unveils concept for new retail store

This fall, Dollar General said it will launch the first of its new retail stores where almost everything will cost $5 or less.

The first two stores called “popshelf” will open near Nashville, Tenn. The company expects to open 30 more stores in 2021.

Dollar General said the new store “aims to engage customers with a fun, affordable and stress-free shopping experience where they can find on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, party goods, entertaining needs and much more — with approximately 95 percent of items priced at $5 or less.”

Emily Taylor, Dollar General’s executive vice president and chief merchandising officer said, “At popshelf, customers will find a differentiated retail concept that seeks to bring joy to their shopping experiences, with surprising deals in targeted non-consumable product categories. We are excited to welcome customers into these stores.”

Each store will be about 9,000 square feet and “focused on delivering a combination of continually-refreshed merchandise, seasonal specials and limited-time items while also surpassing price and value expectations. popshelf shelves will also carry a highly-curated crossover assortment of Dollar General’s private brands, many of which have been recently rebranded.

Customers can enjoy popshelf’s stress-free and guilt-free shopping experience as they find the items they want while being delighted by unique special products that deliver joy and happiness!”

Dollar General said the popshelf target audience is women “in diverse suburban communities with a total household annual income ranging from $50,000 to $125,000.”

Each store will create up to 15 jobs.


Dollar General has announced a new retail store called popshelf that it will open in Tennessee this fall and 30 more markets in 2021. (Dollar General)


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