Better pricing, private label offerings, effective inventory management, and merchandise initiatives have helped Dollar General Corporation DG in carving out a niche in the retail space. The company has been focusing on both consumables and non-consumables categories to drive traffic. Undeniably, the company’s differentiated product range resonates well with customers’ spending habits. To engage further with customers, the company announced a new retail store concept “popshelf.”
Dollar General’s executive vice president and chief merchandising officer, Emily Taylor said, “Building on the success, learnings and insights from Dollar General’s non-consumables initiative (NCI), we are excited to unveil popshelf following our work to research, create and define the brand and merchandising offerings.” The company’s first two “popshelf” locations will be opened near Nashville, TN this fall.
This Goodlettsville, TN-based company plans to open approximately 30 locations by the end of fiscal 2021. These stores will offer on-trend seasonal and home décor, health