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Microsoft Takes Swipe at Apple in Adopting App Store ‘Fairness’ Principles

Microsoft joined the chorus of critics of Apple’s App Store policies, with the software giant announcing that it was adopting 10 principles “to promote choice, ensure fairness and promote innovation” in its own digital storefront for Windows.

Microsoft said the principles, which will apply to the Microsoft Store in Windows 10, build on “the ideas and work” of the Coalition for App Fairness, the organization launched last month by companies that have had longstanding beefs with Apple’s App Store including Spotify, Epic Games, Match Group, Deezer and Tile.

While it didn’t specifically call out Apple, Microsoft has raised “concerns about app stores on other digital platforms,” Rima Alaily, Microsoft VP and deputy general counsel, wrote in a blog post Thursday.

“Windows 10 is an open platform. Unlike some other popular digital platforms, developers are free to choose how they distribute their apps,” she wrote. “We and others have raised questions

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