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Apple Online Store Goes Down Ahead of iPhone 12 Apple Event

Apple’s online store is down in anticipation of its “Hi, Speed” event later on Tuesday, suggesting at least some products may be available to pre-order or order immediately after the event.


The placeholder for the U.S. online store says “We’re making updates to the Apple store. Check back soon.”

Apple’s “Hi, Speed” event will be a virtual media event, where the company is expected to take the wraps off its flagship iPhone 12 lineup, a smaller, more affordable HomePod, and potentially other products.

We’ve heard conflicting rumors about when Apple’s new iPhone models will be available to order, but Apple is expected to stagger the launches this year, and we’re not expecting ‌iPhone‌ pre-orders to open immediately.

Chinese leaker Kang, who has provided accurate information in the past, claims pre-orders for the 6.1-inch ‌‌iPhone 12‌‌ and ‌‌iPhone 12‌‌ Pro models could begin this coming Friday, October 16, with the first

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Apple Store down ahead of ‘iPhone 12’ debut event

Hours before it is due to hold its “Hi, Speed” event, Apple has taken down its online Apple Store in preparation for the introduction of new products, such as the “iPhone 12” lineup.

A custom that precedes practically any important product launch for the company, Apple has blocked off its online store from customers at approximately 7am eastern time, preventing any new purchases from taking place. Instead, consumers are greeted by the customary “Be right back” screen, explaining there are updates being made to the Apple Store and to “check back soon.”

The message’s appearance usually takes place during maintenance periods before major announcements, such as product launches or refreshes. This also includes major product presentations, such as September’s “Time Flies” event and Tuesday’s “Hi, Speed” event.

Apple will commence the show from 10am pacific time (1pm eastern time), with a video stream featuring Apple executives showing

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Apple Store down ahead of iPhone 12 launch event

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Apple’s iPhone event has been moved to October for 2020.


Apple

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

The Apple Store went offline on Tuesday, just hours before the company’s iPhone 12 launch event was set to kick off. Usually held in September, the event has moved to October this year in order to accommodate delays to the new phone rollout caused by COVID-19. But the event should be worth the wait. We’re expecting to see Apple launch its first ever 5G iPhone, as well as a new HomePod and more.

The disappearance of the Apple Store is nothing out of the ordinary. Apple usually pulls its online store down ahead of major events, especially if new products are set to be announced. After the event, the store will likely pop back up again, hopefully offering the option

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Apple Removes Beats Landing Page From Website Ahead of Tuesday’s Launch Event [Update: Restored]

Apple has quietly removed the “Beats by Dre” webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.


As noted by Apple Terminal, the landing page for Beats products can no longer be found on Apple’s website. The Wayback Machine has a snapshot of the page in its original form from October 2, while the most recent snapshot from October 9 shows the page as down, suggesting Apple removed it sometime between these two dates.

Over the last couple of weeks, MacRumors has independently observed a gradual removal of all links to Beats’ support website from Apple’s own support pages. Apple also quietly retired its Beats Updater utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.

Apple still sells Beats-branded products on the headphones and speakers section of its

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Apple culls Beats webpage from online store ahead of ‘iPhone 12’ event

Apple has altered its website to remove a page for “Beats by Dre,” a possible sign that the company is shifting itself away from the headphone electronics brand in favor of its own name.

Since the purchase of Beats in 2014, Apple has promoted the popular brand at the same time as its own products, and in recent years technologies developed by Apple have crossed over to Beats devices. However, it seems that Apple is slowly moving from promoting Beats on its own website, by removing a prominent page about the hardware.

Spotted by Apple Terminal, the page in the online Apple Store for “Beats by Dr. Dre” listed the Beats products Apple sold, across multiple product lines. The list ranged from the wireless Powerbeats Pro earphones to premium over-ear models like the Beats Studio3 Wireless Headphones.

The exact date of when the page was taken

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‘Fortnite’ Will Remain Out of Apple’s App Store Ahead of Trial, Judge Rules

A California federal judge said

Apple Inc.


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doesn’t have to return the popular videogame “Fortnite” to its App Store but maintained that the tech giant can’t block the game’s creator from accessing its critical software development tools.

The ruling Friday on Epic Games Inc.’s motion for a preliminary injunction yielded a split decision similar to Judge Yvonne Gonzalez Rogers’s order in August.

“Given the novelty and the magnitude of the issues, as well as the debate in both the academic community and society at large, the Court is unwilling to tilt the playing field in favor of one party or the other with an early ruling of likelihood of success on the merits,” Judge Gonzalez Rogers wrote in her ruling.

The decision sets the stage for a May bench trial. Analysts estimate that Apple’s App Store generates at least $15 billion in annual sales for the Cupertino, Calif.,

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Apple purges rival products from store ahead of rumored AirPods Studio, new HomePod

Apple at the end of September ceased online sales of third-party headphones, earphones, speakers and other devices as the company prepares to debut a slate of new audio products like AirPods Studio and a more affordable HomePod.

Products from major manufacturers including Bose, Logitech, and Sonos disappeared from the online Apple Store late last month, while employees at brick-and-mortar outlets were recently told to remove third-party headphone and speaker items from store shelves, reports Bloomberg.

A quick check reveals no products from Bose or Logitech’s Ultimate Ears brand for sale on Apple’s website. Similarly, searches for “Sonos” deliver Apple alternatives like HomePod and the Beats Pill+ portable speaker.

Prior to the change, Apple was an important reseller for third-party audio device makers that jockeyed for space on Apple Store shelves. A spot in the tech giant’s curated catalog granted access to well-heeled consumers looking for premium iPhone, iPad

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Apple pulls rival earphones from store ahead of expected launch

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Apple is rumored to be readying its own over-the-year headphones.


Óscar Gutiérrez/CNET

Apple has stopped selling headphones and wireless speakers from third-party makers ahead of the expected launch of new Apple audio products, Bloomberg noted Monday.

Apple has long carried headphones and speakers from rivals such as Sonos, Bose and Logitech, but those products disappeared from the company’s website at the end of September and employees at the Apple ‘s retail locations were instructed to remove the products from store shelves, Bloomberg reported.

Apple is reportedly working on several versions of over-ear headphones, including a fitness-oriented model and one with premium leather-like finishes. There was speculation that the headphones may have interchangeable components too, like being able to switch out ear cups.

One long-rumored device that could make its

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