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What’s a Website Audit and Why Do You Need One?

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Just as it’s important to visit the doctor for routine checkups, the health of your website needs regular assessments as well. A website audit can help you answer important questions such as “How is my website performing?” and “How can I improve it?”

Conducting an audit of your website is a great way to maintain its health and make sure it’s still doing what it’s supposed to do: communicating who you are as a firm, raising brand awareness, sharing helpful and engaging content, and generating and converting leads. A website audit helps determine what’s working, what needs a refresh, or if you might need a more thorough redesign. Here are some of the valuable insights you can glean from a website audit:

Analytics

A website’s analytics are the primary objective tool for assessing the current health of your website, and the analytics should inform all insights, critiques,

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