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A B2B Website in the Age of COVID-19

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads.

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

COVID-19 has exposed the need for every B2B marketing strategy to be multi-faceted. A multipronged B2B marketing strategy reliant on multiple lead generation tactics is always the best approach. This way when something unexpected comes up like a pandemic, you can turn to lead generation activities that are viable. Right now, and for the

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How a Well Designed B2B Website Builds Confidence

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed.

A Clear and Consistent Message

Website visitors won’t make an effort to read your entire website before making a quick assessment about staying, so keep things simple. Your website’s homepage should be doing what a first-time meeting would—providing a high-level overview of your products and/or services, along with prompts to dive deeper. Begin with strong headlines, and content that clearly outlines the benefits of buying from you.

Professional B2B Web Design That Supports Your Brand

There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design.

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