If you’re sick of websites tracking you and just as frustrated with website pop-ups prompting you to dig through obscure browser cookie settings — good news. An alliance including web publishers and browser makers has developed technology to stop websites from selling or sharing the data they gather about you.
If the effort succeeds, a single setting in your browser could forbid website publishers from selling your data — at least if you live in California. And unlike a related effort years ago called Do Not Track, this one could have legal teeth.
The Global Privacy Control project, with support from publishers like The New York Times and Washington Post and browser makers Brave and Mozilla, dovetails with two recent privacy laws. The California Consumer Privacy