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AMI Paris Celebrates Nine Years With A New Store In Shanghai, Billboard Ads And A Debut On The Seine

Nine has always been AMI Paris founder and designer Alexandre Mattiussi’s magic number. Factored into significant dates in his life, when it came time to celebrate his brand, founded in 2011, the tenth anniversary was out of the question.

“Nine is everywhere in my life the meetings, the big success and love stories all have something to do with 9,” he said. Despite the challenges of the last six months, 2020 hasn’t been a total wash for AMI Paris, said the French-born with Italian roots creative director and brand president. Both the designer and CEO Nicolas Santi-Weil agree it’s led to opportunity.


Paris Fashion Week – however, altered due to social-distancing regulations – rolled

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