This year has been rough for brick and mortar retailers. Data from Yelp shows that 60 percent of temporary business closures related to COVID-19 have now become permanent. Many big-name brands have filed for bankruptcy as they’ve seen retail sales dry up.
On the opposite end of the spectrum, ecommerce is thriving like never before. Statista reports that ecommerce site traffic in May and June of 2020 actually eclipsed the traffic levels of the 2019 holiday shopping season.
As brick and mortar stores continue to struggle with government restrictions and the public’s desire to avoid outings that could lead to COVID-19 exposure, the need to take businesses online has never been more urgent.
Even if you’re late to the online game, however, you can still make a successful transition.
1. Choose the right hosting platform
First things first: you have to claim a