BIRMINGHAM, Ala., Oct. 12, 2020 /PRNewswire/ — Chester’s Chicken launched a new website this week, providing the first glimpse into the company’s rebranding efforts. Chester’s is known for their great tasting fresh fried chicken with a unique taste and style. Their secret is a family recipe and unique double breading process that has been successful and enjoyed for over 55 years.
Chester’s new website features a simplified corporate logo introduces a new script font for the word mark. The website also features all new food photography and nutritional information and resides at a new domain – www.chesterschicken.com. The back end of the site is password protected and hosts a greatly enhanced library of marketing and training tools for current franchisees. Chester’s site is designed to drive consumer awareness of Chester’s great tasting products, while also serving as a lead generation source for potential franchisees.
The new, simplified Chester’s logo