- Google Play will collect a 30% commission on in-app purchases from 2021
- Indian startup founders called these charges “unfeasible”
- Google’s Android holds a 95.8% market share in India
More than 150 top Indian startups and businesses, some of them big names, have banded together to challenge Google’s monopoly over the Android app ecosystem in India and build an app store that the country can call its own, TechCrunch reported.
The move by Indian businesses to to build a national altenative to Google Play was prompted by Google’s recent annoucement to force app developers on its store to use its payments system, which takes a 30% cut on transactions including in-app purchases. Reports said founders of leading startups like Paytm, a payments app simiar to Google Pay and is India’s most valuable startup; MakeMyTrip and PolicyBazaar discussed Google’s policy and the concerns on dependence on Google on a call.