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Macy’s Strives to Boost Online Services Amid Dull Store Sales

The coronavirus pandemic has casted a pall over brick-and-mortar traffic turn up, as witnessed by several retail players. Amid such challenging times, consumers’ inclination toward online shopping is a major respite for retail sector participants. Macy’s, Inc. M is no exception to such ongoing trends. While the company’s stores sales has been gravely impacted by pandemic-led disruptions, matters on its digital front are quite encouraging. Let’s take a closer look.

Prudent Efforts to Boost Digital Offerings

Macy’s investments in its digital platform have been yielding. During the second quarter, digital sales surged 53% from the year-ago quarter’s figure and contributed 54% to total-owned comparable sales. The company plans to continue investing in its digital platform, especially in terms of capacity expansion.

In recent actions, the company collaborated with Swedish buy-now, pay-later group Klarna that enables offering online shoppers financial ease and payment flexibility. This new solution helps shoppers make payments

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