Walmart (WMT), the world’s largest retailer, will host a “revamped” Black Friday to avoid those doorbuster crowds during the COVID-19 pandemic by prompting shoppers to seek holiday deals online and in less crowded stores.
Instead of a single in-store shopping bonanza, Walmart will spread its Black Friday across three separate events and multiple days in November. Called “Black Friday Deals for Days,” the events will all start online before transitioning to in-stores a few days later. The big-box retailer will also offer shoppers contact-free, curbside pickup at its stores for Black Friday orders.
Black Friday has long been considered the unofficial kick-off to the holiday shopping season and one of the most crucial retail calendar periods. However, this year, the coronavirus pandemic is forcing retailers to rethink the holiday shopping event to avoid those large crowds. As a result, many retailers are getting a jumpstart on holiday deals online and