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‘We can’t go too fast, or too slow’

Kraft Heinz is regarded the fifth-largest food and beverage company in the world. In addition to brands Kraft and Heinz, the business owns more than 20 others, including Philadelphia Cream Cheese, and Primal Kitchen.

Perhaps the most iconic products in the Kraft Heinz portfolio, however, remain family favourites Heinz Beans, Heinz Tomato Ketchup, and Heinz Tomato Soup.

They are also among the longest standing: Heinz (which was established in 1876 and merged with Kraft in 2015) first launched its Tomato Ketchup product in 1876, its Baked Beans in 1901, and Tomato Soup in 1910.

The company is also playing the long game with these products’ nutritional profiles.

“We’ve been focusing on salt and sugar reduction since the mid-1980s,” ​said Head of Nutrition, Consumer Science and Culinary at Kraft Heinz EMEA, Kathy La Macchia, during FoodNavigator’s Salt Reduction webinar last week​. “It’s a continuous journey, we know it’s not an easy

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