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Gold | Branded Website for Consumers, 2020 – MM+M Awards – MM&M

Alcon and 2e

AcrySof IQ PanOptix Trifocal Lens U.S. Patient Website

Some might think getting cataract surgery is just one more problem that comes with aging. But Alcon’s introduction of the AcrySof IQ PanOptix Trifocal Lens turns that surgery into a revolutionary opportunity. The lens offers unprecedented vision enhancement for people with cataracts, giving them control of their health by investing in their vision. 

Calling this sense of renewed possibility “PanOptimism,” the team started with an existing site, MyCataracts.com, an unbranded website with generalized surgery information. And it transformed it into a branded place that could drive conversation about the benefits of clear, complete vision.

Starting with extensive research and insights, including a study on the willingness to pay for advanced technology intraocular lenses, 2e worked closely with SEO and digital partners to combine analytics and competitive analysis with messaging strategy. It dove into patient mindsets, consumer search behavior research,

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Ben Ortwein’s putter, Grace Sanborn’s irons, Evelyn Wong’s bathroom break and Jordan Barker’s chill mood lead to gold

Ben Ortwein spent hours during the COVID-19 pandemic putting in his basement.



a man holding a baseball bat on a field: Notre Dame-Green Pond's Ben Ortwein won the District 11 Class 2A boys golf tournament title thanks to a stellar round of putting Wednesday at Steel Club in Hellertown.


© Rick Kintzel/The Morning Call/The Morning Call/TNS
Notre Dame-Green Pond’s Ben Ortwein won the District 11 Class 2A boys golf tournament title thanks to a stellar round of putting Wednesday at Steel Club in Hellertown.

The Notre Dame-Green Pond junior was not pleased with that part of his golf game after winning the 2019 Colonial League title and …

“It was atrocious,” he said Wednesday. “It was so bad.

“I’m glad all those hours paid off.”

Ortwein completed a stellar round at the District 11 Class 2A golf championships with a 3-over-par 75 to beat Central Catholic’s Nathan Meyers by a shot for the gold medal.



a person swinging a golf club: Moravian Academy golfer Grace Sanborn reacts after draining a birdie put on the ninth green Monday during the Colonial League golf championships at Bethlehem Golf Club. r


© Rick Kintzel/The Morning Call/The Morning Call/TNS
Moravian Academy golfer Grace Sanborn reacts after draining a birdie put on the ninth green Monday during the Colonial League golf championships at Bethlehem Golf

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